VAST Macros
nexxPLAY can automatically modify given VAST/VPAID URLs with dynamic content on the fly. As every Ad Provider uses its own Set of Macros/dynamic Replacements, you must modify the VAST URL from your Provider by replacing its Macro Syntax by a Syntax, that nexxPLAY can parse.
The following Macros are currently supported:
Macro | Description |
{general.random} | a random Value (often called CacheBuster) |
{general.unique} | a unique ID (of the Session) |
{page.url} | the URL of the current Page (or of the parent Page, if inside an iFrame) |
{page.externaldata} | the result of a predefined Function, that the Player will call to get this String (not available in Apps, iFrames or AMP) |
{player.width} | the current Width of the Player |
{player.height} | the current Height of the Player |
{media.id} | the Media ID |
{media.title} | the Media Title |
{media.duration} | the Media Duration (in Seconds, not available on Live Media) |
{container.index} | the Position of the current Media inside a Container |
{channel.adreference} | the Ad Reference Token of the Media Channel |
{studio.adreference} | the Ad Reference Token of the Media Studio |
{domain.adreference} | the Ad Reference Token of the current Domain |
{session.deliverypartner} | the Ad Reference Token of the Delivery Partner of the Session |
{session.campaign} | the Ad Reference Token of the Campaign of the Session |
{session.gdprapplies} | depending on a TCF 2.0 compliant Frontend, this will be "1" or "0" |
{session.consentstring} | the Consent String of the Pages TCF Environment |
{session.trackingoptouted} | the current User denied/allowed the Use of personalized Ads/Tracking |
{user.loggedin} | depending of the Login State, will be "user" or "non_user" |
{app.adidentifier} | the App Ad Identifier (IDFA) (only in native Players) |
{app.bundle} | the App Bundle ID (only in native Players) |
These Macros are also supported by nexxPLAY for iOS and nexxPLAY for android.
Last modified 18d ago