VAST Macros

nexxPLAY can automatically modify given VAST/VPAID URLs with dynamic content on the fly. As every Ad Provider uses its own Set of Macros/dynamic Replacements, you must modify the VAST URL from your Provider by replacing its Macro Syntax by a Syntax, that nexxPLAY can parse.
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The following Macros are currently supported:
Macro
Description
{general.random}
a random Value (often called CacheBuster)
{general.unique}
a unique ID (of the Session)
{page.url}
the URL of the current Page (or of the parent Page, if inside an iFrame)
{page.externaldata}
the result of a predefined Function, that the Player will call to get this String (not available in Apps, iFrames or AMP)
{player.width}
the current Width of the Player
{player.height}
the current Height of the Player
{media.id}
the Media ID
{media.title}
the Media Title
{media.duration}
the Media Duration (in Seconds, not available on Live Media)
{container.index}
the Position of the current Media inside a Container
{channel.adreference}
the Ad Reference Token of the Media Channel
{studio.adreference}
the Ad Reference Token of the Media Studio
{domain.adreference}
the Ad Reference Token of the current Domain
{session.deliverypartner}
the Ad Reference Token of the PlayLicense Partner of the Session
{session.gdprapplies}
depending on a TCF 2.0 compliant Frontend, this will be "1" or "0"
{session.consentstring}
the Consent String of the Pages TCF Environment
{session.trackingoptouted}
the current User denied/allowed the Use of personalized Ads/Tracking
{user.loggedin}
depending of the Login State, will be "user" or "non_user"
{app.adidentifier}
the App Ad Identifier (IDFA) (only in native Players)
{app.bundle}
the App Bundle ID (only in native Players)
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These Macros are also supported by nexxPLAY for iOS and nexxPLAY for android.
nexxPLAY for iOS
nexxPLAY for android
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GDPR and TCF 2.0

more Integrations

Last modified 2mo ago

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