VAST Macros

nexxPLAY can automatically modify given VAST/VPAID URLs with dynamic content on the fly. As every Ad Provider uses its own Set of Macros/dynamic Replacements, you must modify the VAST URL from your Provider by replacing its Macro Syntax by a Syntax, that nexxPLAY can parse.

The following Macros are currently supported:

Macro	Description
{general.random}	a random Value (often called CacheBuster)
{general.unique}	a unique ID (of the Session)
{page.url}	the URL of the current Page (or of the parent Page, if inside an iFrame)
{page.externaldata}	the result of a predefined Function, that the Player will call to get this String (not available in Apps, iFrames or AMP)
{player.width}	the current Width of the Player
{player.height}	the current Height of the Player
{media.id}	the Media ID
{media.title}	the Media Title
{media.duration}	the Media Duration (in Seconds, not available on Live Media)
{container.index}	the Position of the current Media inside a Container
{channel.adreference}	the Ad Reference Token of the Media Channel
{studio.adreference}	the Ad Reference Token of the Media Studio
{domain.adreference}	the Ad Reference Token of the current Domain
{session.deliverypartner}	the Ad Reference Token of the Delivery Partner of the Session
{session.campaign}	the Ad Reference Token of the Campaign of the Session
{session.gdprapplies}	depending on a TCF 2.0 compliant Frontend, this will be "1" or "0"
{session.consentstring}	the Consent String of the Pages TCF Environment
{session.trackingoptouted}	the current User denied/allowed the Use of personalized Ads/Tracking
{user.loggedin}	depending of the Login State, will be "user" or "non_user"
{app.adidentifier}	the App Ad Identifier (IDFA) (only in native Players)
{app.bundle}	the App Bundle ID (only in native Players)

These Macros are also supported by nexxPLAY for iOS and nexxPLAY for android.

pagenexxPLAY for iOSpagenexxPLAY for Android